Ten in-depth pillar pages for SMEs and advertising agencies — from the legal foundation through practical implementation to real rulings from German case law.
Definition, scope, 4 core prohibitions and how it differs from the Green Claims Directive — the compact introduction.
Read moreComplete guide to EU 2024/825: 4 per-se prohibitions, fines, deadline 27.09.2026 and a compliance FAQ.
Read moreBGH ruling Katjes I ZR 98/23, banned EU-wide without evidence from 27.09.2026 — plus permitted alternatives.
Read more4 principles, legal grounds and channel risks for assessing environmental communication against EmpCo.
Read moreSanction tiers under the EmpCo Directive (EU 2024/825) and its national transposition (up to 4% of the annual turnover achieved in the member state concerned only in EU-wide coordinated CPC enforcement under Art. 21 Reg. 2017/2394) — the regular consequence is a warning notice/cease-and-desist/damages; plus the BGH Katjes ruling.
Read more50-point guide across 7 phases: from the URL audit to ongoing monitoring — with effort and tools per point.
Read more9 industries, 7 sins, 4 main categories — the cross-industry guide for risk-aware environmental communication.
Read moreThe BGH Katjes ruling (I ZR 98/23) on the claim "climate neutral" — background, legal grounds and lessons for environmental communication.
Read more§ 5, § 5a and Annex 1 with the original wording. How Germany transposes the EmpCo Directive into the UWG.
Read more19 industry profiles with typical claims, risk mapping and the relevant legal grounds per industry.
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