From the URL to a structured compliance report — in under five minutes.
Enter a URL
You enter a website URL. In the full version, our crawler visits up to 500 subpages — automatically, in the background.
Analysis against 40+ terms
Headlines, paragraphs, meta tags and alt texts are checked against the current per-se prohibitions of the EmpCo Directive.
Report with recommendations
You receive a compliance score, a list of concrete violations with their legal basis, and AI-powered rewording suggestions.
A report you can share directly with your legal team.
Every violation found includes the legal basis (UWG §, EmpCo article, BGH ruling), a concrete note and an AI rephrasing suggestion. The PDF report is built as a structured basis for discussion with your legal team — the legal assessment remains the responsibility of your lawyer.
- Compliance score A–F with justification
- Violations grouped by page, sorted by severity
- Concrete legal basis per claim
- AI rephrasing suggestions based on your data
- PDF export for lawyer, management, marketing
What will no longer be permitted from 27.09.2026.
The EmpCo Directive defines four categories (so-called per-se prohibitions) in which the misleading nature is presumed by law and does not have to be proven on a case-by-case basis by the claimant. The tool identifies these terms automatically — the legal assessment of the individual case remains the task of the law firm.
Climate-neutrality claims
"Climate-neutral", "CO₂-neutral", "net-zero" — blanket statements based exclusively on offsetting are fully prohibited from 27.09.2026.
Generic environmental terms
"Environmentally friendly", "green", "eco-conscious" without precise, verifiable specification — blanket advertising with vague environmental benefits is prohibited.
Self-made sustainability labels
Self-designed logos and labels without certification by an accredited body are considered misleading.
Future promises without a plan
Statements such as "Climate-neutral by 2030" are only permissible if a concretely published, verifiable transition plan exists.
Alles, was Sie zur EmpCo-Compliance wissen müssen
Zehn ausführliche Pillar-Pages für KMU und Werbeagenturen — von der gesetzlichen Grundlage über die praktische Umsetzung bis hin zu echten Urteilen aus der deutschen Rechtsprechung.
Was ist EmpCo?
Begriff, Geltungsbereich, 4 Kernverbote und Abgrenzung zur Green-Claims-Richtlinie — die kompakte Einführung.
WeiterlesenEmpCo-Richtlinie 2026
Komplett-Guide zur EU 2024/825: 4 Per-se-Verbote, Bußgelder, Stichtag 27.09.2026 und FAQ zur Compliance.
WeiterlesenKlimaneutral verboten
BGH-Urteil Katjes I ZR 98/23, ab 27.09.2026 EU-weit verboten ohne Beleg — plus erlaubte Alternativen.
WeiterlesenNachhaltige Werbung
4 Prinzipien, Reformulierungs-Beispiele und Kanal-Risiken für EmpCo-konforme Umweltkommunikation.
WeiterlesenGreenwashing-Bußgeld
Sanktionsstufen bis 4 % Jahresumsatz, BGH-Urteile (Katjes, TUI, IKEA) und 6 konkrete Schutzmaßnahmen.
WeiterlesenEmpCo-Checkliste
50-Punkte-Anleitung in 7 Phasen: vom URL-Audit bis zum laufenden Monitoring — mit Aufwand und Tools pro Punkt.
WeiterlesenGreenwashing-Leitfaden
9 Branchen, 7 Sünden, 4 Hauptkategorien — der branchenübergreifende Guide für risiko-bewusste Umweltkommunikation.
WeiterlesenAbmahnungen & Urteile
Echte Greenwashing-Fälle (Katjes, Shell, dm, Lufthansa, TotalEnergies) inklusive Lehren und Schutzmaßnahmen.
WeiterlesenUWG-Anpassung 2026
§ 5, § 5a und Anhang 1 mit Originalwortlaut. Wie Deutschland die EmpCo-Richtlinie ins UWG umsetzt.
WeiterlesenGreenwashing nach Branche
19 Branchen-Profile mit typischen Claims, Risiko-Mapping und konkreten Handlungsempfehlungen.
WeiterlesenWhat you should know about the EmpCo Directive.
More answers in our detailed FAQ — including industry guides and concrete case examples.
See all questions answered