From 27.09.2026, all product pages must comply with EU greenwashing law. Existing products are affected. Fines of up to 4% of annual turnover. Here you will find the key risks, the shop checklist and integration options.
These five patterns show up in 80% of all shop audits. Sorted by severity of risk and with a concrete solution.
Reason: Per se prohibited without substantiation of the methodology (Annex I No. 4 EmpCo). Mere offsetting is not sufficient.
Solution: State DHL GoGreen Plus + offsetting evidence under ISO 14064-1, or remove the claim entirely.
Reason: Generic environmental claim without evidence. Breach of § 5b UWG (withholding material information).
Solution: State the FSC certificate number + recycled content as a percentage. Link the evidence directly on the product page.
Reason: Protected term under EU 2018/848. Use without certification is an unfair competition breach.
Solution: Apply for certification or avoid the term. Alternatives: "produced pesticide-free", "from extensive farming".
Reason: Misleading advertising under § 5 UWG. EmpCo prohibits generic environmental claims without a specific reference.
Solution: Be specific: "eco" → "made from 80% recycled plastic". Name the concrete benefit in the product title.
Reason: Trust labels without independent certification are explicitly prohibited from 09/2026 (Annex I No. 4a EmpCo).
Solution: Use only independent certifications (Blue Angel, EU Ecolabel, FSC, GOTS). Remove self-designed labels entirely.
Yes. From 27.09.2026 EmpCo applies to ALL products available in the shop — including existing items with old descriptions. Empcora identifies risks centrally and prioritises by severity of breach.
Yes. Anyone who offers the product on the EU market is liable for the compliance of the product presentation — even if the advertising originates from the manufacturer. Marketplace operators (Amazon, Otto, Zalando) have required EmpCo conformity declarations from sellers since Q1 2026.
Up to 4% of annual turnover (UWG-E § 19 in conjunction with EmpCo Art. 13). For a shop with €5m turnover, that means a potential €200,000. On top of this come cease-and-desist actions from competitors and consumer protection bodies (amounts in dispute of €5,000-50,000 per claim).
Yes. With the agency plan (€199/mo) you manage up to 20 domains for your clients and can export white-label PDFs with your logo. Multi-tenant management is included.
For an actively maintained range we recommend weekly scans (Monitoring Pro, €59/mo). For a static range, monthly (Monitoring Basic, €19/mo). New products should be scanned via the API immediately after being created.
Yes. Empcora scans DE, EN, FR and NL natively. Other languages are checked via automatic translation of the terms found. A separate report is created per language.
