Making Your Website EmpCo-Compliant: A Step-by-Step Guide

Step 1: Conduct a Website Audit Scan all pages systematically – homepage, product pages, About Us, blog, meta tags and alt texts. Use Empcora for an automated check.

Step 2: Identify Affected Claims Mark each environmental term found and categorise it: per-se prohibition (remove immediately) vs. evidence required (substantiate or remove).

Step 3: Gather Evidence For each claim, check: is there a recognised certification? Is there concrete measurement data? Can the statement be substantiated on the same webpage?

Step 4: Adjust Wording Instead of “sustainable” → be specific and measurable. Instead of “climate neutral” → provide reduction figures with methodology.

Step 5: Check Seals and Labels Only use externally certified seals. Remove any own labels.

Step 6: Review Future Commitments If present: link to a public implementation plan or remove the promise.

Step 7: Re-scan Regularly Websites change. Set up a monthly re-scan.

Step 8: Documentation Store all evidence centrally and monitor validity dates.